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Now showing items 27-28 of 28
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A Social marketing model for Seventh-day Adventist health-lifestyle change
(Adventist International Institute of Advanced Studies, 2019-03)Social marketing is being increasingly associated with successful behavior change initiatives. Several studies show that social marketing initiatives are effective in eliciting voluntary behavior change for preventable ... -
Start-up and usage of workplace Whatsapp group in an Adventist college : a case study
(Adventist International Institute of Advanced Studies, 2020-01)Communication and organizational behavior are key to mission achievement in any institution. Organizations and institutions are increasingly using instant messaging for internal communication to enhance managerial planning, ...