| dc.description.abstract | Knowledge loss is a challenge that companies in the insurance industry often
experience. When employees depart from a company, their experiences, trade secrets,
insights, contacts, information, and relationships go with them if the organization does
not identify, capture, and share that knowledge within the company (Gehrke & Hasan,
2020; Sanders, 2008). To enhance competitiveness through knowledge sharing and
minimize knowledge loss, companies are seeking to implement different knowledge
sharing initiatives in their workplaces. This thesis aimed at investigating the moderating
effect of social media usage on individual factors, influencing knowledge sharing among
insurance companies’ employees in Kenya.
To collect data for this study, the researcher used a survey strategy. A structured
questionnaire in an online format, composed of 7 scales adapted from previous studies,
was used to collect quantitative data from insurance employees in Kenya. A total of 274
employees completed the survey. The researcher then analyzed the data statistically using
descriptive statistics, Pearson’s correlations, and hierarchical regression.
The results indicate that social media usage significantly moderates the
relationships between three individual factors (trust, altruism, and self-efficacy) and
knowledge sharing. The resultant model is significant (F [4, 254] = 187.022, p < .001).
This model explains 75.0% of the variance in knowledge sharing. Further, findings
conclude that knowledge sharing and social media usage for knowledge sharing are not
optimized among insurance employees in Kenya. Therefore, insurance companies should
promote a culture of knowledge sharing supported by trust, altruism, self-efficacy, and
technology usage. These findings will benefit insurance companies’ managers,
employees, policy makers, and scholars towards promoting workplaces that encourage
knowledge sharing. | en_US |
