View Item 
    •   DSpace Home
    • Graduate School
    • Business
    • Theses
    • View Item
    •   DSpace Home
    • Graduate School
    • Business
    • Theses
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Moderating effect of social media usage on factors influencing workplace knowledge sharing towards a predictive model

    Thumbnail
    View/Open
    readonly (2.039Mb)
    Date
    2022-11
    Author
    Achoki, Philip Mong'are
    Metadata
    Show full item record
    Abstract
    Knowledge loss is a challenge that companies in the insurance industry often experience. When employees depart from a company, their experiences, trade secrets, insights, contacts, information, and relationships go with them if the organization does not identify, capture, and share that knowledge within the company (Gehrke & Hasan, 2020; Sanders, 2008). To enhance competitiveness through knowledge sharing and minimize knowledge loss, companies are seeking to implement different knowledge sharing initiatives in their workplaces. This thesis aimed at investigating the moderating effect of social media usage on individual factors, influencing knowledge sharing among insurance companies’ employees in Kenya. To collect data for this study, the researcher used a survey strategy. A structured questionnaire in an online format, composed of 7 scales adapted from previous studies, was used to collect quantitative data from insurance employees in Kenya. A total of 274 employees completed the survey. The researcher then analyzed the data statistically using descriptive statistics, Pearson’s correlations, and hierarchical regression. The results indicate that social media usage significantly moderates the relationships between three individual factors (trust, altruism, and self-efficacy) and knowledge sharing. The resultant model is significant (F [4, 254] = 187.022, p < .001). This model explains 75.0% of the variance in knowledge sharing. Further, findings conclude that knowledge sharing and social media usage for knowledge sharing are not optimized among insurance employees in Kenya. Therefore, insurance companies should promote a culture of knowledge sharing supported by trust, altruism, self-efficacy, and technology usage. These findings will benefit insurance companies’ managers, employees, policy makers, and scholars towards promoting workplaces that encourage knowledge sharing.
    URI
    https://dspace.aiias.edu/xmlui/handle/3442/562
    Collections
    • Theses

    Related items

    Showing items related by title, author, creator and subject.

    • Antecedents of organizational social capital 

      Pondi, Kepha Odiwuor (Adventist International Institute of Advanced Studies, 2018-05)
      Social capital is conceptualized as an intangible organizational resource embedded in informal relationships at the work place. It is considered to be one of the key drivers of the 21st-century innovation-driven economy, ...
    • The Influence of Roman Catholic Church and World Council of Churches' social action toward the pursuit of Ecumenism in the 21st century 

      Luaya, Cristopher Verian (Adventist International Institute of Advanced Studies, 2013-06)
      Central to the venture of this thesis is to see the influence of social action to the search of unity in the 21st century. Chapter 1 presents the introduction of the paper. The focus of Chapter 2 is to describe the social ...
    • The Kingdom of God and Its Implication to Eschatology and Social Responsibility 

      Tornalejo, Remwil R. (2018-06)

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV