Browsing by Author "Ngondiep, Adeline D."

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Customer relationship management as perceived by students and administration at AIIAS

Ngondiep, Adeline D. (Adventist International Institute of Advanced Studies, 2004-03)

The purpose of this study was to find out how the Customer Relationship Management concept, as conceptualized by Kaj Storbacka and Jarmo R. Lehtinen, was being implemented at AIIAS. The concept has four essentlal relationship ...